Brand Guidelines¶

Welcome to the official brand guidelines for Silver Hill Memorial United Methodist Church. This page provides our complete visual identity system, including colors, logos, and usage guidelines.

Official Brand Colors¶

Our brand colors are carefully chosen to reflect our church's values and create a cohesive, professional appearance across all communications.

Primary Colors¶

Supporting Colors¶

Logo Variations¶

Our church logo is available in multiple formats to ensure versatility across different applications and backgrounds. All logos have been professionally designed and should be used exactly as provided.

Main Logo (Full Color)¶

Use when: Primary brand applications, full color reproduction
Files: shmumc-logo-main.svg (preferred), shmumc-logo-main.png, shmumc-logo-main.jpg
Best for: Website headers, letterhead, primary brand materials

Main Logo - Black Version¶

Use when: Single color printing, high contrast needed
Files: shmumc-logo-main-black.svg (preferred), shmumc-logo-main-black.png, shmumc-logo-main-black.jpg
Best for: Print materials, fax headers, single-color applications

Circular Logo - Blue¶

Use when: Social media profiles, round applications
Files: shmumc-logo-circle-blue.svg (preferred), shmumc-logo-circle-blue.png, shmumc-logo-circle-blue.jpg
Best for: Social media avatars, app icons, badges

Circular Logo - Black¶

Use when: Single color circular applications
Files: shmumc-logo-circle-black.svg (preferred), shmumc-logo-circle-black.png, shmumc-logo-circle-black.jpg
Best for: Single-color stamps, embossing, engraving

Circular Logo with Text¶

Use when: Circular format with full church name needed
Files: shmumc-logo-circle-words.svg (preferred), shmumc-logo-circle-words.png, shmumc-logo-circle-words.jpg
Best for: Official seals, formal documents, certificates

File Format Guidelines¶

SVG (Recommended)¶

• Best for: Web use, scalable applications
• Benefits: Perfect quality at any size, small file size
• Use when: Digital applications, responsive design

PNG¶

• Best for: Digital use with transparency needs
• Benefits: High quality, transparent backgrounds
• Use when: Digital graphics, presentations

JPG¶

• Best for: Print materials, photos
• Benefits: Smaller file sizes for complex images
• Use when: Print layouts, email attachments

Logo Usage Guidelines¶

Do's¶

✅ Maintain clear space around the logo equal to the height of the "S"
✅ Use official color versions whenever possible
✅ Scale proportionally - never stretch or distort
✅ Ensure good contrast against backgrounds
✅ Use high-resolution files for print materials

Don'ts¶

❌ Don't change the colors unless using approved single-color versions
❌ Don't add effects like drop shadows, outlines, or glows
❌ Don't place on busy backgrounds that compromise legibility
❌ Don't use low-resolution versions for large formats
❌ Don't alter the proportions or spacing of elements

Typography¶

Primary Font¶

Georgia - Used in logo and formal documents
Serif font that conveys tradition and reliability

Web Font¶

System fonts - Optimized for web readability
Falls back to: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif

Applications¶

Digital Applications¶

• Website headers and navigation
• Email signatures
• Social media profiles and posts
• Digital presentations
• Online documents

Print Applications¶

• Letterhead and business cards
• Brochures and flyers
• Banners and signage
• Program covers
• Official documents

Merchandise¶

• Clothing and apparel
• Promotional items
• Church supplies
• Gifts and memorabilia

Brand Voice¶

Our visual identity should reflect our church values:

• Welcoming - Open and inclusive design
• Traditional - Respectful of Methodist heritage
• Professional - Clean and organized presentation
• Warm - Friendly and approachable
• Faithful - Consistent and reliable

Questions?¶

For questions about brand usage or to request additional logo formats, please contact:

• Church office: [Contact information]
• Communications team: [Email]
• Website team: [Email]

These brand guidelines ensure consistent, professional representation of Silver Hill Memorial United Methodist Church across all communications and materials.